Every day millions of people use the Internet and the web to look for information and more often than not they turn to search engines like Google, Bing and Yahoo to find that information. Even though social networks are increasingly used, Search engines remain the primary way to find information on the Internet.
SEO or Search Engine Optimisation is the art and science of increasing the visibility of a website in search engines organic results. People have the natural tendency of choosing the search engine results appearing on top of the page, therefore the higher ranked the website appears on the search results, the more visitors it will receive.
As all search engines change their algorithms several time a year and due to the dynamic nature of the Internet (new pages and new websites appearing all the time) your ranking will move all the time. If you don't stay up-to-date, you risk losing your valuable rankings in the search engines and, consequently, your traffic and future sales. Therefore SEO should be a continuous process. SEO is part of the wider Search Engine Marketing and should be integrated in the overall business strategy of the website.
Day after day, Deep Analytics strives to stay ahead of algorithm updates and the entrance of new players in our clients markets. We use methods and strategies that work for the long term avoiding Black-Hat tricks could penalize our clients. Companies continue to hire Deep Analytics because we get them results.
No SEO company will ever able to guarantee the top spot in Google for every search term possible. Nevertheless we will sit with our clients and chose the best keywords that will realistically drive targeted traffic, setting short-term and long-term objectives.
Like in all marketing activities it will be important to measure periodically the return on online marketing investments, in order to optimize the results and have a clear understanding of the type of traffic and the return that the website is generating.