Search engine marketing (SEM in short), is one of the most effective ways to promote a business online. Through the use of search engine optimization, paid placement, contextual advertising, and paid inclusion, it seeks to promote websites by increasing their visibility in search engine result pages (SERPs).
As more and more organisations integrate search engine optimization (SEO) and pay-per-click advertising (PPC) in their marketing strategy, it becomes increasingly difficult to compete effectively.
Nowadays the most cost effective approach to Search Engine Marketing is to let experienced professionals take your SEM in their hands.
While it is relatively easy to increase the amount of traffic going to a web site through SEM, it is rather difficult to increase targeted web traffic. By targeted web traffic we mean relevant web traffic. It is completely pointless to send visitors interested in purchasing a car to a restaurant web site. That is were many SEM consultants are falling short, by creating untargeted SEM marketing campaigns.
At Deep Analytics we will take the time to gather all possible environmental business data in order to launch targeted SEM campaigns achieving the most cost effective marketing and the highest Marketing returns.
What do we do? A combination of:
- Search engine optimisation in order to get the best rankings in Google, Bing and Yahoo.
- Google AdWords, Yahoo! Search Marketing and Microsoft adCenter, Pay-per-Click campaign management.
- Contextual advertising in Google AdSense, Yahoo! Publisher Network and Microsoft adCenter