Every website has one or several objectives. Every time a website visitor takes the website owner intended action we have a conversion. For example a conversion could be a sale on an e-commerce website, a brochure or a white paper download on a marketing website or a filled customer contact form on a lead generation site and much more.
We can define as conversion rate the ratio between the conversions and the number of visitor happening over a period of time.
Conversion Optimization is the iterative process of analysis, hypothesis, modification and testing of a website in order to dramatically improve the conversion rate and all the Key Performance Indicators that show the success of the website business objectives.
Our methodology is to split the optimisation process in 7 phases:
- Top level analysis: Here we try to answer questions like:
- What are the best KPI (key Performance indicators) to measure website performance?
- How much could you realistically improve them?
- Is your website turning away potential clients?